« Sales are Down, Profits are Looking Up! | Main | Pump it in, Pump it out »
October 12, 2004
What Are You Looking At?
Today, as part of my work, I was reading Guy Kawasaki's The ART of the START, when I came across something infinitely amusing, that I just had to share. Somewhere in chapter 2, Guy discusses company naming, and how the name of a company should fit with what it does in a slightly clever, and highly memorable way.
He gives several examples of things with good names, such as individual Pokemon which look somewhat like their names. Out of the blue he mentions a small advertising company that he encountered one day in an airport restroom. Seems this company buys ad space in public restrooms across the nation; Naturally they are called Flush Media. In the words (or, actually, just word) of Mr. Kawasaki, "Brilliant!"
A review of this book is forthcoming (I have to read it first), but so far, interesting enough. In the meanwhile, Flush Media's website is "temporarily under construction" at http://www.flushmedia.com
Posted by andrew at October 12, 2004 04:55 PM
Trackback Pings
TrackBack URL for this entry:
http://www.shelanman.com/cgi-bin/mt-tb.cgi/12